SEO Monitoring Basics

Compared to traditional advertising methods, Search Engine marketing offers a unique advantage when it comes down to the overall return on investment. With SEO, you can achieve a better ROI and long term success because well optimized pages can be visited by thousands of targeted visitors a day.

The success of the SEO campaign needs to be measured on percentage of traffic from search engines, traffic from keywords, and rankings. It is important to remember that ranking is not the only way to measure success. A number of different elements need to be considered. Calculating the ROI can help better understand why the numbers are the way they are, and allow you to make changes and better your campaign. Once you calculate the ROI, you should analyze your visitor traffic, to do this there are a few steps to follow to get started on the right track.


Many have the mindset that having an SEO ranking in the top 10 is the most important objective of the entire SEO campaign. While having a ranking in the top 10 is ideal, the real objective of a SEO campaign is getting qualified traffic to your site. Once you have the qualified traffic, the traffic can be converted to leads or sales.  To analyze the visitor traffic, certain areas should be considered.

Traffic on Keywords: Your site will get targeted and un-targeted traffic. It is highly important to select the right keywords. Not only do you need the right keywords, but you should know the performance of each so that you can replace the ones that aren't working.

Keywords and Landing Pages: Different products should have different landing pages. This helps you to see what content and keywords are working the best. If the site is saturated, include more content to help convert viewers to leads.

Whether the CTA was followed for Conversion: If you find the Call to Action wasn't followed for conversion, find out the reasons why. You might have the wrong selection of keywords, or your content might need improvement. You can't fix something until you know what's wrong.

Qualified Traffic: In other words, qualified traffic is targeted traffic. Know the demographics behind the personas viewing your content and making purchases. Higher traffic rate will result in a higher conversion rate, which will help your campaign succeed.

Converted Traffic: Tracking converted traffic is also important. To do this, you can calculate the percent of traffic converting to actual sales made.


Tip: If you aren't comfortable doing SEO on your own, there are qualified individuals that you can hire. They can determine the success or failure of your company's online marketing activity, so make sure to do your research before hiring and chose an ethical SEO specialist.