Plan: It is important to know what you are trying to create and why. One way to help determine this is by your buyer personas, buyer journey, and overall business goals. The ultimate goal is solve buyer persona problems and answer question and the only way to do that is by being providing educational content that matters. Keyword searches, forums, popular news, and persona challenges are some ways to identify what the content is that matters the most to your audience.
Produce: When you are creating your own content, it helps to follow a plan that makes the most sense to you. A production strategy of who and when the content will be created is also needed. This is the step where you transform your content into real. It may be hard to hear, but buyers do not really care about your brand. Instead of giving information about your brand, give content that provides solutions to buyers problems.
Distribute: You can have the best content in the world, but if no one knows about your content, it is useless. In order to properly distribute you must deliver relevant content at a consistent rate. Your posts should be published at a regular rate so people can find the information they need when they need it.
Analyze: After planning, producing, and distributing your content, you want to analyze you results. You should make sure that your efforts in content marketing are working. Not only should you check if it is effective, but you should know why or why not your analysis is the way it is.
Repeat: It is important to continuously follow these steps!!!
Tip: Always follow the golden rule. Talk about the benefits, NOT the features.
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