Hubspot Best Practices

Having a social media presence is key for amplifying your content. Many people may be overwhelmed and not know where to begin, so here are some of the best practices.

Optimize profiles: It is important to use keywords and links so that your company can easily be found. Your social media profile is like a mini version of your website that people need to be able to find. Visuals also help to attract and optimize.

Know Personas: By thoroughly knowing your buyer personas you can get content to them at the right place and right time. The networks that they are on and content they are reading or sharing helps to better know buyer personas. Once you know where your buyer personas are and what they want to hear, you must stop and listen. This includes reading comments and content sharing/posting.

Building Reach: After you know your personas, you can build reach by following, friending and connecting with prospects or customers. Instead of talking about yourself, ask questions and share content from others. A helpful rule to remember is the 80/20 rule. 80% of content should be interesting and helpful, while the other 20% can be promotional. You should also have unique content so that you can make something new, interesting and appealing.


Customize your Reach to Each Platform: It is important to position your content in the right context for the social media site that you are using. For example, Twitter is used to create conversation with other. Your tweets should be 115-120 characters long and using #'s help to connect with followers. Facebook lets you show your personality and posts should be kept under 250 characters. On here, you can ask questions that are more fun/personal. LinkedIn allows you to show your professional side. You can post to pages or groups and your posts should be published before 8am and after 6pm on Tuesdays and Thursdays.

Analyze and Refine: After you go through all of these steps it is important to evaluate how you are doing and change accordingly.