One-Way Linking: If you are looking for the best way to improve your rankings in a search engine,
then this is the way to go. One way linking is done a lot like it sounds.You accomplish this by putting your link on one site without exchanging any other link. By having your link exclusively on one site, you are automatically protected from bad links that have no relevance to your site. There is also a long term benefit because one way links have more value and tend to stay on the site longer. Although one way linking is effective, it takes long term determination and planning to achieve link popularity.
Reciprocal Linking: Today, reciprocal linking is the most popular linking practice. Reciprocal linking means that two websites agree to link to each other. Many people know also know this as "link swaps". This type of linking helps to drive traffic to a website if the link is relevant to the site. From reciprocal linking, there is assurance because the other website was confident in your content and wanted to be linked. Trust is a major factor. Before you participate in reciprocal linking, it is important to do some research. Conduct a competitive analysis of the website you want to link to and you could even go as far as running a PR search to see where the website's ranking.
Triangular Linking: This type of linking involves manipulation. When using triangular linking, you are manipulating reciprocal linking into looking like one-way linking. You use two websites to fool the search engines. There is a trade that occurs, but you make it look like you earned the link.
Search engines have found out about this technique and are currently working on an algorithm to work against this problem.
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