Hubspot Tips on Perfecting the Conversion Process

The conversion process is a critical process if  you want to succeed. Why you ask? The answer is simple. This step turns an anonymous visitor into a real lead. A lead can turn to a potential customer, which only helps your business or organization. So, creating a successful conversion path is important. In order to do this there are three steps that you should follow.

Call to Action:  You may be asking what exactly a Call to Action is. Well, it is simply a button or image placed on pages. The  purpose is to drive visitors to your landing page. CTA's are important because they help get the potential leads' attention. Although their main purpose is to grab attention, they must be relevant to your content. Once a visitor clicks on the CTA, they will be taken to the landing page.

Tips: 

Use clear and concise words that encourage customers to click. 

Make the CTA's easy to notice. Do not place them below the fold!

Experiment with new elements. Do not stick with just one. 

Landing Page: The landing page will provide the specific information that the customer is searching for. Remember, the landing page is different than the homepage because it is not an overview of the entire company or product. It should be specific and meet the customers needs. Once a customer fills out a form on the landing page, they will be taken to the thank you page. 

Thank You Page: At this point, the content that was introduced by the call-to-action and landing page is delivered to the visitor. After they submit a form, they turn from an anonymous customer to a real lead. 

Tips: 

Make sure it is easy to receive the offer that you promised.

Take them further through the buyer's journey. You can use a new CTA to encourage them to go to the next stage. 

Include other social networking options. This helps your content reach additional people.