Meta tags can help people find your website based on the description that you provide. Although search engines do not give a lot of prominence to meta tags, they can help you rank higher on a search with certain words that are used for a targeted search. Below I have listed some do's and don'ts of meta tags that should help you to get started.
Meta description tags:
Do's
Pay attention to the sequence of your words
Make sure that your keywords are relevant to the page you are posting\
Use a description tag that is between 25-30 words
Place the most important phrases at the beginning
Don't
Use excessive repetition
Make a lengthy description tag
Have a tag that is irrelevant to your post
Meta Keyword Tags: These are considered to be less important than other Meta tags, but they do add some extra information that can be useful. Using the proper keyword tags can help your website be found and make the site more search engine friendly. You don't want to use words that are irrelevant. For instance, if your post is about cats you're not going to put the keyword "puppies" in the keyword tag.
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