MKTG 347/Week 5: Facebook Pages

By now, most people are aware of Facebook and how it works. Some use the site for personal uses while others use it as a marketing tool. Facebook is one of the many ways to market your business and there are different approaches that you can take.  For instance, you can pay for an ad campaign, or you can create a promotional page.

It is fairly simple to create a Facebook page for your business, and unlike the ad campaign, it is free. There are pre-designed templates to choose from based on different categories. For instance, when you get started, Facebook will ask if your page is for a business, company, brand, artist, entertainment, or a cause.

Once you pick the template you want for your page, you are asked to fill in other information such as the name of your company or brand, uploading a profile picture, and what your page is about. You can also customize your page reach to certain demographics. So, if you want people from the United States and Canada who are in their mid twenties to see your page, you can add that in.

After you have your page up and running, you should be posting and  sharing content on a regular basis. Just for the experience, I made a Facebook page to promote my marketing blog. After setting up the page and placing a direct link to my blog, I shared one of my blog posts and asked people to go check it out.

Even though it was free to create the page, Facebook offers ways to promote the page by getting more likes. This is called a boost and the price starts at $5. So, it is important to be aware that even though the page was free, additional marketing techniques do cost money.

Facebook is an inexpensive way to promote your company and gain some exposure through social media. Although some features do entail a fee, there are many free features, such as creating a Facebook page, that you can utilize.