MKTG 347/Week 4: Content Skills

When you want to know a little about tea cup piglets, you turn to Google to find some helpful articles, pictures, and information, but did you ever stop to think where that information, or content as we will call it, came from? Some of the content is from professional websites, but others are from personal blogs. When it comes to social media content, there are three types of content that are important to familiarize yourself with include curation, creation, and collaboration.

Whether you are generating your own content, or sharing what you find interesting, it is important to have some type of content to boost your social media presence. In order to develop social media marketing as a skill, there are a few steps to take to get started.

Start a Blog: An easy way to create a blog is to make one using blogger.com. All you need is a Gmail account and you can get started. Even if writing isn't your strong suit, try it out. It is important to remember to blog on a regular basis. After writing a new post, share the link on social media sites such as Facebook or LinkedIn so that people become aware of the content you are producing.

Create a Website: If you are working for a company, trying to show off your portfolio, or starting a new project, having a website would be useful. There are a number of websites that allow you to create your own webpage. Wordpress and Google Site are two of the websites that offer free versions with various templates to get started. So, even if you don't have technical skills it is still possible to create your own site to display your work.

Make/Edit Video: Even if you have never had any prior experience with creating or editing videos, it is fairly simple to get started. All you need is an iPhone, iPod, or any smart phone with video capabilities to begin. Great content can be created even with a simple device. Once you have some videos, you can add them to YouTube where you can experiment with some simple edits to gain some experience.

When it comes to social media marketing, content is extremely important. Whether you share someone else's content or create your own, there are multiple ways to get that content out to others and expand your social media presence and skills.