CASA Marketing- Fun with Adwords

After doing the work to attempt to bring people to your website, it would awesome to be able to track conversions. Well, there's a tool that will do that for you! It's called Adwords and it tracks things all the way from the ad to the actual purchase. It's very simple to get started.

1)Set up an Adwords Account: To get started simple go to https://www.google.com/adwords/.

2)Create a Campaign: Although it was free to make an account, this is where you'll have to spend some money to start off the campaign. Don't worry, you might be spending some money now, but it will pay off in the future.

-Give the campaign a name: It can be anything that you would like, but I would suggest making it something simple that relates to the purpose of your campaign.
-Set a budget: If you're just trying to get some experience and learn from Adwords, $5 a day would    be a fair budget, but you can chose the amount that you think will suit your needs best.
-Enter a landing page: This will be the webpage that everyone sees after clicking on your ad. So, make sure it has great content and keeps potential buyers interested.

3) Experiment with Headlines: Here is where you should let your creative side shine. Think of words that will catch your audience's attention and make them click on your ad.

4) Use the Keyword Planner: Competition is part of social media marketing. The keyword planner tool allows you to search specific key words and see what the competition is for those words. If competition say "high" you might want to play around with other words to find some with lower competition.

5)Experiment with Ads: Try using a few different adds at once so that you can see which ones generate the best results. So, play around with the headlines, try using different keywords, and maybe even a different landing page.

Social Media marketing is competitive, but if you take advantage of online tools such as Analytics and Adwords, you can get the results that you desire. So, play around with these tools and remember that even though these ads may cost money now, they will pay off greatly in the future.