Facebook Ad Campaign Update

In my previous post I gave some information about how my ad was going on the fourth day. My ad is ending in about 4 hours, so here is a little update about how it went.

The campaign had a reach of 15,943 people.

From the reach of 15,943, I have received 105 website clicks.

So, my total click through rate is about 0.66 percent.

I have spent $19.26 from my $20.00 lifetime budget.

Per website click, I pay an average of $0.18.

Overall, my ad did get my website more views! Now I know what to change next time to get more views and gained some hands on experience with analytics.