CASA MKTG- Setting up Blogalytics

Blogalytics is exactly like it sounds. It is simply having a blog and using anayltics to track how the blog is doing. It is easy to get started because you only need two thing: A blog and an analytics account.

Creating a Blog: Maybe you have never written a blog before, but that's okay. To set up a blog, simply go to https://www.blogger.com. Once you're on the website, you will be able to choose a custom address and pick the layout that you would like your blog to display.

Tip: Once you have your blog up and running, remember to post content on a weekly basis.

Starting Goggle Analytics: If you have a G-mail account, all you need to do to access anayltics is to click on the Access Google Analytics button. If you don't have an account, visit http://google.com/analytics.


After you create and customize your accounts, you can connect the two of them. This way you will be able to see how many people are viewing the content that you are producing every week. To do this, you will us the tracking code that analytics provides you and copy it into your setting in tracker.

After your accounts are connect you can play around with the data provided in Google Analytics. You be able to see statics on things such as:

• Page Views
• Pages/ Sessions
• Bounce Rate
• Percentage of New Sessions
• Average Session Duration

With the data that you gather from Google Analytics, you will be able to see how people are responding to your content and what types of content your viewers respond to the best. All of this feedback can help you improve your content and number of viewers.