Casa MKTG- Why You Should Care About Analytics

Things change, especially in the marketing field. As things change in the field, the need for certain skills also change. At the time being, there is a high need for skills in involving social media marketing, digital and online marketing, and business intelligence. All three of these areas relate directly to analytics.

If you are interested in gaining some experience with analytics there are a variety of tools, both paid and free, that you can use.

Google Analytics: This particular tool is free, and it is a great place to start. I recently attempted to take the Goggle Analytics Quiz to get certified and this tool provided me with free study material that helped me gain valuable information.

Adobe Analytics-Omniture: This web analytic tool is considered to be one of the best. If you have experience with this tool, it can certainly can help you when you are applying for jobs. Although it is helpful, unlike Google Analytics, it is expensive. There are certain things that Adobe Analytics can do that Google Analytics can't, and visa versa.

So, having experience with analytics can only help you in the search for a profession in the marketing field. If you are interested in learning more there are a variety of tools that you can utilize to accomplish your goal of becoming certified in analytics.