How to Optimize a Website

      The video that we watched in class today gave useful information on how to effective optimize a website. I learned about the steps involved, and what exactly helps to make a website more effective. The two topics greatly discussed in the video involved searchers and search engines. Understanding both of these terms and ideas are important in order to successfully optimize a website.

      The searcher typically has something in mind when they are searching for a website. They are looking for something to accomplish or do, hoping to learn something, or searching for somewhere to go or do something. It is important to keep this in mind because the searchers are the ones that are going to buy the product or service offered on the website. Search engines are what connect people to a website. When I think of a search engine I automatically think of Google. Search engines like Google have website finders that discover pages that are new or updated. The content of the pages are extremely important.

      From the video I learned that  design, content, and content formatting are extremely important in attracting people to your site and keeping their attention. Many people think that the content is the most important part of a webpage, but the way that content is formatted is also important. If someone visits a page that look crazy, and has everything all over the place and hard to find, they will most likely leave that page and go look at a different one. It is better to have a webpage simple and to the point than all over the place while filled with unnecessary content. It is important to remember that a webpage should change! They are not suppose to be static. With technology everything changes at a fast place including websites.



                                            Example of formatting content gone wrong 

Formatting content done well