Today
in class we watched a video from Hubspot about Inbound marketing. From the
video I gained information about what inbound marketing actually is, the
methodology, and fundamentals about inbound marketing. The video compares
inbound marketing to tradition marketing, and from the comparison given, I
found that the inbound way seems to be the route that I agree with. Traditional
marketing can be disruptive to many people. There are unwanted phone calls and
pop-up ads that turn customers away from the information that they are seeking.
Whenever there is a 30 second ad before a video I am trying to view, I almost
always close the page and look for something else. Inbound marketing stays away
from being disruptive.
The video
provided me with information as to what inbound is all about and how it works.
Inbound empowers customers with education and creates a good user experience. There
is a particular methodology to the inbound marketing process which consists of
attracting, converting, closing, and delighting clients. The process is a continuous
cycle and allows for information to be shared openly. The content attracts customers and they are then
able to make their own decisions based on the information provided at their convenience.
If they are satisfied with the content received, they will spread the word to
others and the cycle will continue.
Content
includes blog posts, interactive tools, photos, videos, and other things of
that nature. Although content is important, context is just as important. I found a blog on Hubspot titled, “The 45
Inbound Marketing Terms You Should Know”, to be useful for explaining some
terms. One that caught my eye involved context. It helped to explain that
context is important because content needs to be customized for the right
persona. For instance, you would not want to send out a free sample of Snickers
to someone who has a peanut allergy. By knowing who you’re creating the content
for, the more useful the content will be. Context and content go hand-in-hand
and are an important part of inbound marketing.
Link to blog from Hubspot: http://blog.hubspot.com/marketing/inbound-marketing-glossary-list
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| Diagram of inbound methodology |
Thanks for the post...
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