We live in a world where everyone wants everything instantly. If a web page takes more than 20 seconds to load, we get annoyed and just try going to another page. Speed is an important factor when it comes to optimization. Not only do people hate slow web pages, but Google is adding speed as a new ranking factor into its algorithm.
This means that Google will be putting faster sites higher in the search results, so slower ones will be harder for people to find. Since speed is such an issue with everyone, Google is trying to take steps to avoid the slowness of certain websites. So, if you want your website to be fast and seen you need to crank up the speed.
The ranking of speed won't be set on a specific number, but it needs to be just as fast as the competition. A sites average load time is dependent on the niche. So, if you have tons of photos and videos, your website will take longer to load. To attempt to make your load speed faster, there are a few tools that you can use.
The firebug plug-in is one tool that allows you to check the speed of your website and make changes to it. It also helps if you install Google's Page Speed with this so that you can have two tools that evaluate the speed.
What to check for:
• Script Language
Using Flash can be a concern. The visuals and graphics take time to load and run which can slow down the speed of the site.
• Hosting Server Speed
A good number of people find that their hosting server is what is slowing their website down. To fix this, revise your providers SLA to determine the bandwidth and speed allocation.
• Coding Quality
Google has resources available that can take your Java script code and condense it to the minimum requirement. By doing this, you speed up the loading time and you can test out how fast your site is going.
• Picture Resolution
The higher resolution your images have, the longer it takes to download, which means a slower loading speed. So, cut down the resolution to the minimum amount.
• Bulky Applications
Adobe applications have some of the slowest loading speeds, and this is a concern for people who practice SEO. Try minimizing the number of the bulky applications, but this problem is inevitable.
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