MKTG 347/Week 12: Hootsuite Basics

Most companies today have a Facebook, Twitter, LinkedIn, Instagram, and other accounts to keep up with their social media presence. While it is great to have multiple accounts, it can become a hassle to keep posting new content on a continuous basis. This is where Hootsuite is extremely useful.

What is it? 

Hootsuite is a website that allows you to post content to multiple social media sites. Not only can you post to more than one site, but you can also schedule the time and dates of when you want the content to be posted. So, Hootsuite is a time saver. Within just a few hours you can have a months worth of content planned out and ready to be posted.

How to Get started:
Getting started is very easy. If you are just using Hootsuite to gain some experience, I would suggest registering for the free account. Once you create an account, you will go through the process of adding social media networks. Even if you do not have official accounts you can practice with your Twitter, Facebook, and LinkedIn accounts.

Using Hootsuite: 
After adding your social media sites, Hootsuite gives you the option to add streams and go through steps to get you started. If you have never used Hootsuite before this can be helpful to watch and it doesn't hurt to go through because you can exit the wizard set up process at any time.

If you are not sure where to start, Hootsuite University could be a helpful tool for you. This online section allows you to explore Hootsuite a little more and become more comfortable with the process of uploading content. You can view videos, webinars, and even on demand webinars through this section.

If you are trying to manage multiple social media platforms, you should take the time to become familiar with Hootsuite. Through this site, you are able to post scheduled content on a regular basis to multiple social media sites, which will save you time and help increase your ROI.