Sunday, January 31, 2016

MKTG 347/Week 2: 4 Ways the Job Hunt has Changed


It's no surprise that as time goes on things change. The job hunting process is one of those many things that constantly changes. The major turning point was in 2008 when the great recession hit and affected many Americans. Even though the recession occurred about 8 years ago, the job market is still recovering and the way that job hunting process behaves is different from the past. The book titled, What Color is Your Parachute gives some great insight as to how the job market and how to make your job search run smoothly.

Today it seems difficult to find a job, even with a college degree and experience. Many of you might be wondering why it is a challenge, so below you will find some of the aspects of the job hunt that have changed.

Employers Changed:
Employers adapt to the times, while most job hunters stick to the same process. For example, job hunters will always turn in resumes, but depending on the time, job hunters will not always read them. When times are good, employers are looking to fill open positions, read through resumes and post vacancies, but when times are tough, and there are a number of people unemployed, they have more applicants to choose from. Since there is more to choose from, employers stop reading resumes and posting vacancies, but job hunters don't switch tactics.
Also, many employers tend to over-screen and be more selective with who they hire than in the past.

The Length of the Hunt Increased:
Today 22-30% of all unemployed people are spending more than a year to find work. Between the years of 1994 and 2008, about half of all unemployed people actively looking for a job, found work within five weeks, Spending over a year unsuccessfully looking for a job is both time consuming and frustrating, so many people are staying away from the labor force altogether for the time being.

Job Hunting has Moved Online:
Before the internet, job seekers would go to newspapers to find job openings, but now there are thousands of job boards online.  NetStart Inc. and Monster Board were two of the earliest job boards that started in 1994, but today there thousands of job boards that serve different purposes.
For instance, there are search engines which are used to locate job openings. There are also mega job-boards, niche job-boards, company job-boards, and job-boards for certain ages. In addition to job boards, social media sites such as LinkedIn, Facebook, and Twitter are commonly used throughout the job hunting process.


We Speak Two Different Languages:
The job hunting system was built by employers for employers. Because job hunters and employers are so different, there are usually some contrasts which make finding a job even more difficult.
For example, as job hunters we see the process of finding a job to be a hiring game, but the employer sees it as an elimination game.

Also, we want  the employer to hunt for us the same way we are hunting for them, but that does not happen. This is because as job hunters, our main concern is time, but an employer's main concern is risk.

Even though the job hunting process has changed drastically since 2008, it is important to remember that there are jobs our there, It might be more challenging to land a job at this point in time, but it is possible.

Wednesday, January 27, 2016

MKTG 347/ Week 1: Social Media Basics

Today I have checked Facebook about three times, scrolled through my Twitter feed and of course took the time to check what's going on through Instagram. While many of us tend to use social media for personal reasons, such as keeping up on who's dating who this week, social media is a powerful tool when it comes to the world of marketing.

According to LinkedIn, social media marketing skills was one of the top skills that helped job seekers get hired in 2013. Most of us have been exposed to some form of social media, but there are a few key points to look out for when using social media sites to reach your market.
Image result for social media marketing
Know the ROI: Having Facebook ad campaigns and paid advertisments on other social media sites is a great way to get your product out there, but it is important to know the return on investment.This just means to be aware of  impact your social media marketing is making compared to the the money spent in order to accomplish that goal.

Consider the Target Market; One of the first steps in the process of social media marketing should be to determine if you are trying to market to consumers or other businesses. Business to business marketing will have a different approach than business to consumer marketing. The content will vary. For instance, a fun and catchy ad posted on Facebook would be useful for business to consumer marketing, whereas an informational article posted on LinkedIn would be more suitable for business to business.

Create Awareness: The purpose of digital marketing is to engage your audience through social media by means of promotions, videos, contests, etc. Once people are aware of your product and/or service, they can share what they know by word of mouth through their own social media channels.

In addition to using social media to spread the word, you ca also use them to listen. When people dislike something, chances are they will share their experience with others through sites such as Facebook or Twitter. So, instead of just using it to spread awareness, you can use these sites to listen to potential customers and improve.

Know the Channels: Two of the most common websites used to create awareness through social media are Facebook and Twitter, but there are others as well which include:
YouTube
Google+
Yahoo! Answers
Pinterest
LinkedIn
Instagram
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If you haven't heard of these websites. it is important to take the time to become familiar with them so that you can improve your online presence.

Experience with social media marketing is an important skill to have when entering the marketing field today. Even if it is completely unknown territory, simply becoming familiar with the websites above will get you started on the right track.