At first you might not think a tweet of 140 characters or less would have much of a marketing impact, but it does. Here are some basic about Twitter and why it is beneficial to use.
Two-Way Conversations: Twitter is an interactive social media platform that facilitates conversations. When someone has an issue, or is unsatisfied with a product or service, they tend to turn to social media to voice their concerns. With a twitter account, brands and companies can respond to these concerns quickly.
Hashtags and Trending Topics: Today, most companies have a Twitter account.With the use of hashtags and trending topics, it is simple to see what people are saying about your company. It also allows other customers to communicate to each other any concerns or problems they encounter, because more often than not, more than one person under-go's the same issue. Even if you aren't using Twitter to run ads, you can still use it to re-tweet customers and address their concerns. The faster a concern is addressed, the better it is for your company.
ROI: You might have seen the term ROI mentioned briefly throughout my other posts, but if not ROI stands for return on investment. In order for social media to be an effective and efficient use of funds, the ROI needs to be greater than the money spent running campaigns. Just like on Facebook, Twitter can be used to include promotions, offers, and coupons.
One way to track the ROI from twitter is by using a tool called Argyle social. This tools lets you link your social media accounts to the site and then report on the results. So, you are able to see how many sales resulted from Twitter ads and campaigns.
Twitter is a social media platform that can be a great marketing tool for companies and brands if utilized correctly. The two way conversations, use of hashtags, and the capability to track ROI are just some of the many reasons Twitter is social media platform worth looking into.
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