In a previous blog, I mentioned the three types of linking: Reciprocal, one-way, and triangular. While knowing the different types is important, it is also essential to know practices that matter while link building.
- Keyword Anchor Tags
The are numerous ways to write the anchor test, but there are some ways that are better than others. If you want your anchor text to be the most powerful, follow this example:
<ahref=“hXp://domain.com/page.html”>Keyword</a>
If you are trying to go the safer route, use this example:
<a href=“hXp://domain.com/pages.html”>www.domain.com/pages.html</a>
Which ever way you choose, make sure not to overdo the keywords! Google's Penguin Update targets sites that use too heavy keyword link profiles and they keep tightening the restrictions.
- Location
Just having the link visible somewhere on the page isn't good enough. Links that are in the content and header areas are treated more important than other. Remember to make your links relevant to your site. If they aren't, you will have a lower rank even if everything else is ideal.
- Code
The first link in the HTML Code is the one that matter the most. So, make sure it is exactly the way that you want. Most of the time secondary links are ignored, unless a #hashtag is used.
Other various factors include
- Font size/color
- Location
- Number of words in anchor text
- URL
- Number of links on the page
- Page authorship
- Click through rate
- Language
- User Behavior
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