Knowing how to create a blog, and what content the blog
should have are extremely important, but how do you get people to know about
your blog? You could have valuable information that people are missing out on
because you do not know how to start promoting your blog. There a few steps to
take to ensure that your blog, and all of its useful content, is seen.
Leverage a Website
is one approach to take in promoting your blog. This means adding links to your
main website navigation. You can also add blog links to your homepage or link
internally to other articles that are relevant to your blog post.
Using your social
media presence is another option. Most of you probably have a Twitter, Facebook,
or Instagram account that you can use to add a link for your blog. The more
followers or friends you have on those social media sites will lead to more
potential viewers, and maybe even customers. It is also useful to engage in
meaningful conversations with others. So, it is important to have people
comment and take those comments into consideration.
Including you blog in
email marketing can help you to better promote your blog. First, you need
to use your buyer personas to segment leads, and then send out relevant blog
posts. When an email newsletter is sent out you can include relevant articles
from you blog posts in those emails. It is also important to create a weekly or
monthly blog email to effectively promote your blog.
Connecting with
networks can be a valuable tool in getting the word out about your
blog. One way to do this is to publish a
press release. You can also add your blog articles to a relevant resource
center or add a link to business cards that you hand out.
After you take these steps to promote your posts your can analyze
trends by looking at the number of views to see how effective your promotions
efforts were and make changes accordingly.
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